- July 24, 2020
- Posted by: vradmin
- Category: Blog
Role of Digital Marketing for the companies based in Dubai
Digital Marketing is not a new phenomenon in the world of marketing. The world of Digital marketing is better understood since the dawn of social media took its existence. Professional marketers know the worth and results of digital marketing in enhancing their company’s brand image for years. Especially, in the Dubai market, which is almost saturated, companies tend to stay on top of the game by working hard on digital marketing. The competition is on the peak, and the brands need to recognize the value of digitization. Some visionaries saw this coming and made their mark in the digital world while there are still thousands who don’t even own their own website. The technological era demands companies on the web and to bring more customers and leads, you should be seen on the web search for your own keywords.
In the coming months, businesses are getting to become more reliant than ever on their digital strategy. Without eager to sound too alarmist, in many cases, it’ll be the deciding to believe whether or not they create it through the tough times ahead. As long as businesses approach the shift to digital marketing strategically, there is no reason why it should just function an emergency fill-in but could keep it up providing long-term value when the planet eventually gets back to normal. And of course, it would make companies more resilient to deal with any future recessions/ calamities.
Digital Marketing is state-of-the-art technology with the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Digital Marketing Categories include:
• SEM (Search Engine Marketing)
• SEO (Search Engine Optimisation)
• PPC (Pay-per-click)
• SMM (Social Media Marketing)
• Content Marketing.
• Email Marketing.
• Influencer / Affiliate Marketing.
• Viral Marketing.
The role of digital marketing is to assist you to garner new traffic, leads, and sales for your business by reaching people trying to find your products and services. By itself, web marketing is the process of selling your company online to prospective leads and high-value consumers. Businesses are seeing the necessity to drive brand awareness through digital channels so overall confidence in digital is robust.
From banners to big data, digital marketing has continuously adapted to satisfy the requirements of consumers and makes alike. … With an estimated $46 billion going towards programmatic advertising in 2018, it’s predicted that 86% of all alphanumeric display ads are going to be presented via automation by 2020
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